According to an article in Harvard Business Review, "Women-led businesses are less likely to survive, despite evidence that their startups are often highly successful." Having a solid brand awareness amplifies your opportunity for business growth.

Compared to businesses owned by men, Women-owned companies lack access to capital, unbiased networking opportunities, and influential mentorship, all of which are critical factors for small business success.

A strong brand presence and an understanding of market position will help women target the right audience and make meaningful connections while effectively articulating their products and services.

Forbes.com revealed that in 2022, only 2.1% of the total capital invested in venture-backed startups went to women. The percentage is even less for women of color. A well-structured business and defined brand helps potential customers, funders, and mentors connect with and support you.

The bottom line: Rarity Creative Co. focuses on female brands so that female entrepreneurs will have staying power.